Carmi Agency Become a Retailer
The Team

Meet the people behind the agency.

Carmi Rubin, Founder of Carmi Agency
Founder

Carmi Rubin

Entrepreneurship is in my DNA. My journey in the fashion industry didn’t start in a showroom; it started generations ago in the Maritimes. My grandfather was a clothing salesman, and my father, Zachary Rubin, ran a successful agency for over 40 years. Following in their footsteps, I spent seven years in the Toronto wholesale industry after moving from Halifax in 2001, but I always knew I wanted to build something of my own.

In 2008, with an 11-month-old son at home, I launched Carmi Agency. I saw a need for a children’s wear agency that allowed me the flexibility to be a present mother to my son, Rubin, while contributing to my family’s future.

The early days were humble — I started by running the agency out of the trunk of my car. Through hard work and a passion for the brands I represent, that “mobile office” eventually became a showroom on King Street. Today, we are located in the heart of the Wingold Avenue fashion district. Over the last 15 years, we have expanded through three different showrooms, representing premier brands and continuing a family legacy that spans three generations.

Rebecca Dekel, Sales Associate at Carmi Agency
Director of Sales and Operations

Rebecca Dekel

My Partner in Style.

Every great story has a co-author, and mine is Rebecca Dekel. Our history goes back over two decades, beginning at a trade show in an Oakville hotel long before Carmi Agency was even a dream.

Our professional bond was cemented when Rebecca stepped in as my maternity replacement during my time at Mavi Jeans. We worked side-by-side for months after I returned, and even as our paths diverged, our lives stayed remarkably in sync. Rebecca followed a similar rhythm to mine, starting her own family just three years behind my own schedule.

After five years away from the industry to raise her children, Rebecca called me “out of the blue” just as her youngest was starting school. My answer was simple: “Come work with me.”

That was 12 years ago. Today, Rebecca isn’t just a colleague; she is truly my “work wife.” Together, we bring over 20 years of friendship and shared industry expertise to every brand we represent. We are a dynamic team built on trust, history, and a mutual passion for the business.

Let’s talk.

Whether you’re a brand seeking Canadian representation or a retailer opening an account — we’re one call away.

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